Graduate Showcase Concept Design

I worked with Alex Abadjieva, David Morrison and Nat Rosa on the following concept for the graduate showcase event design 2023.

Developed as a brand identity proposal for the Central Saint Martins Graduate Showcase, this concept uses a prism as a metaphor for the transformative experience of arts education. The prism refracts a single beam of light into eight rays, representing the college's diverse disciplines while symbolising creativity, momentum, and the transition from student to graduate. Through an iterative design process, the identity evolved from risograph-inspired colour studies into a flexible visual system combining bold typography, vibrant colour, photography, and animation. Designed to work seamlessly across print, digital, environmental graphics, social media, and wayfinding, the identity celebrates the energy, collaboration, and multidisciplinary spirit of the CSM community.