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https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/0eae312f-417b-41e1-a8f9-754c96b70ba1/InternetLive_3.png Work - Events: Internet Live https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/abc3a1dc-b993-4ec7-8949-9e35dc998527/37935083571909.5d4095a70571c.jpeg Work - Events: Internet Live https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/ee95ab0c-7dca-46ec-9908-df4aab8ebd65/b663c383571909.5d4095a7060b7.jpeg Work - Events: Internet Live https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/1885e033-92ec-40d8-bca2-ebc265ef9f83/d6603283571909.5d4095a7068d2.jpeg Work - Events: Internet Live https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/dee96784-09b8-4253-b65b-49e858d8a408/InternetLive_4.jpeg Work - Events: Internet Live https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/a523fdb7-c7dc-42fe-b756-d2254abd02ab/LilNasX_3.png Work - Events: Internet Live https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/99dcf65f-f6aa-4499-bdaf-207815854c7b/477cd683571909.5d4095a704ec3.jpeg Work - Events: Internet Live https://devonmcgowanwachs.com/work/csmsymposium monthly 0.5 2023-06-01 https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/dda6b3e0-7283-40e0-b461-20a0bfed28ad/IMG_1383.JPG Work - Events: CSM Symposium MC'ing the group transitions https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/9a51aeee-3a2c-412d-a497-fc1856b93787/IMG_6009.jpeg Work - Events: CSM Symposium Rebecca Wright, Dean of Culture & Enterprise, Graphic Communication Design and Spatial Practices at Central Saint Martins, moderating. https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/142c2b95-7657-41b1-8345-5ba4e094eea5/Talking_1.png Work - Events: CSM Symposium Discussing my presentation alongside Damilola Jooda and Sean Yunze Si. Moderated by Andrew Brash. https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/89530a98-9434-433f-b615-e8002c8f7b33/IMG_5964.jpeg Work - Events: CSM Symposium Matthew Chrislip leading a discussion https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/1a2a5642-8727-4252-b297-467f0aac8675/IMG_6022.jpeg Work - Events: CSM Symposium Popcorn and sweets kept the group energized in the afternoons and contributed to the light branding of the event. https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/9cee9668-6dce-4105-b975-05e0ce13ded2/IMG_6017.jpeg Work - Events: CSM Symposium Our organizing team relieved at the end of two days! From left to right: Beini Chen, Osman Bari, Myoungae Kim and myself. https://devonmcgowanwachs.com/work/brandingnifty monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/3d8d1f81-12c9-4fdd-88dd-def7abfb30bc/Nifty_2.png Work - Nifty These images are taken from the brand guidelines Voice section. Based on my conversations with internal stakeholders, I wrote these guidelines and developed the brand styling to embody the optimism of the motivated, can-do audience. https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/0418f764-db4f-466a-a546-6f4cf0a41661/Nifty_Brand_Overview_Page_08.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/90c9b215-f899-45da-91e1-3beaf9372a7e/Nifty_3.png Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/ecd8c52f-9f16-4235-832f-80afea79bc86/Nifty_Brand_Overview_Page_09.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/629323dc-27ef-4e89-8926-4431407990aa/Nifty_4.png Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/3d8af9b3-83c9-4103-9c85-186cc3279c52/Nifty_Brand_Overview_Page_10.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/4abd2e05-b01f-40ff-a50d-953d21c885f2/Nifty_7.png Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/807319c0-cf76-4098-b121-968bd9f47e22/Nifty_Brand_Overview_Page_11.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/93b999db-7ace-47f2-b09a-4cc5dc069bca/Nifty_6.png Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/c2674a59-88f7-4b9b-b937-80499f478063/Nifty_Brand_Overview_Page_12.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/cab140dc-5a0e-48c4-9cc3-d3745d2618e4/Nifty_5.png Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/da3bb1a6-0d61-4edc-a3be-f99e248f70df/Nifty_Brand_Overview_Page_13.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/cdf2936a-7f02-45e6-a356-f5a36e06add6/Nifty_8.png Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/0b550a5b-153e-474f-b692-5db2d5165c16/Nifty_Brand_Overview_Page_14.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/a3ad2401-60bd-44a2-b824-ff6790f226ae/Nifty_9.png Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/d2590927-4763-4216-8c7d-9445d08ceac6/Nifty_Brand_Overview_Page_15.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/3d360b6d-240d-4906-8e89-ea95d7c1ceaf/Nifty_10.png Work - Nifty An overview of a segment of the brand guidelines including: logo usage, color palette, patterns, photographic styling, illustration, and animations. I worked with an internal tech team to develop the templates for use in video editing. https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/18b0ce89-e7a3-4167-927f-572553d7c9ee/Nifty_Brand_Overview_Page_16.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/1a492d89-761f-4419-bb41-a94f41597f96/Nifty_11.png Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/b06cdc99-253a-42bc-829b-c6f0d9dfb712/Nifty_Brand_Overview_Page_17.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/33fc9bad-198e-4b18-98d2-927a3e7262f0/Nifty_Brand_Overview_Page_18.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/b9b24893-3d77-43f8-b3c7-319ba1febb89/Nifty_Brand_Overview_Page_20.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/40bc4b38-d37f-432c-8167-23bc7dca1147/Nifty_Brand_Overview_Page_21.jpg Work - Nifty https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/55126c67-ef55-432a-842d-91ee6d4f2cf3/Nifty_Brand_Overview_Page_22.jpg Work - Nifty https://devonmcgowanwachs.com/work/experientialdesign monthly 0.5 2023-03-15 https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/026ad54c-6d39-463b-aa8d-d7e5a8726cf6/Perspective_Mural_R1.gif Work - Experiential Design https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/724dff28-0750-4ffc-978e-0a146c64304a/IMG_3137_2.png Work - Experiential Design https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/a7852db9-c607-4146-a994-542520f0e238/Screenshot+2023-03-14+at+20.29.26.png Work - Experiential Design This "Easter Egg" piece is composed of different bright pops that each relate to an element of BuzzFeed history. So as you wait for the elevators, you can examine the abstract work and find meaning before the doors open. Nike sneakers, exploding watermelons, and oranges all have significance in the story of the company. This art above was created for New York, and the representation below has been edited with custom items for New York. https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/c101e02c-7e63-47a1-b31f-9c9285550069/IMG_3146-3.png Work - Experiential Design https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/cf9675f8-5fe7-4bba-a50b-4dd9c4b02c36/Screenshot+2023-03-14+at+20.24.55.png Work - Experiential Design https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/62781a04-b249-4087-937d-c12c36114ea6/IMG_3160_2.png Work - Experiential Design https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/9dc2ba9c-ddc6-466d-8b15-6c6dd08512ef/IMG_3184_2.png Work - Experiential Design https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/90aaf318-da67-4986-9295-f5d2966861a4/IMG_3198_2.png Work - Experiential Design https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/4b6f265a-86bf-4aba-8302-3949cff3414c/IMG_3108.jpg Work - Experiential Design https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/a63efe43-abae-4ed9-b6a6-d891892bd81e/1_Sculpture_R4.png https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/0340b34b-3e3a-4e4a-8864-dafc8776362b/Screenshot+2023-03-14+at+20.30.25.png https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/2d54d749-cf5a-41bf-bcb3-d26d8eee8037/Artboard+1Office_BTS.png https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/8c60eb8e-5e4a-418e-ad1f-6ded4f6308f6/Office_BTS_2.png https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/d8419bf1-71f1-4ee5-8818-3a64906df9d6/Artboard+3Office_BTS.png https://devonmcgowanwachs.com/work/buzzfeedbrand monthly 0.5 2023-03-30 https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/7d39fb84-e652-47e8-86bd-8ac64a24e189/City_Pins_1.gif Work - Swag I created custom city pins for all of the BuzzFeed offices. These pins serve as part of the brand refresh to reinvigorate internal excitement about the brand, serve as collectibles that BuzzFeeders can accrue over time and become objects of pride for each location. All of the pins have the BuzzFeed arrow or BuzzFeed type to reinforce the brand so if you pick them up out of context you can trace it back to BuzzFeed. These pins are for employee appreciation and happiness. https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/df3b725c-f275-4bce-96cf-8f5a2cb44374/IMG_4469.jpeg Work - Swag https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/da7e344e-d25c-4d65-8b7f-3c3de376be63/City_Pins_11.jpeg Work - Swag https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/f817a1e2-83cf-443f-912a-8ba8fe91bc2b/IMG_4470.jpeg Work - Swag https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/5ee73ccc-b02f-4fc9-97e3-d917d722f604/IMG_4467.jpeg Work - Swag https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/98a7d816-9922-4b6b-a15e-427c100bf607/IMG_4602.jpeg Work - Swag https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/c51daa46-05fa-477d-8380-27211107ec07/IMG_4529.jpeg Work - Swag https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/701f3704-8215-4b57-bd41-d5824ec9dd1e/IMG_4612.png Work - Swag https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/c7cc0860-b1d7-4d3a-8ef9-53a20f5e2acd/City_Pins_3.png https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/d093c996-963e-4c62-b5fd-581954eb37dd/City_Pins_10_Edit.png https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/39eec2a6-c29e-4c2c-9154-ef1f7c4485a9/Artboard+2Pattern-2.png https://devonmcgowanwachs.com/work/primary monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/720378f8-19f1-46c8-afa6-81ad52e1837b/Primary_Catalog_1.gif Work - Primary https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/e70213df-d048-4f11-95a2-9a959171ba8e/Primary_3.png Work - Primary https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/96ff8db1-54d2-4c7e-bfcb-2af7351f3bfe/Primary_2.png Work - Primary https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/793d8ae3-d74b-4c8b-9d6c-7d44c8e54d9a/Primary_4.png Work - Primary https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/e154b5a3-2e41-4aa7-ab27-a0d32c36f136/Primary_6.png Work - Primary https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/1801e6f3-b713-42d0-8851-5897340eeacc/Primary_7.png Work - Primary https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/af5600c0-2038-40ca-8eee-979336256789/Primary_8.png Work - Primary https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/f9f77a81-83f9-4898-85a1-0e0e4049c7a0/Primary_Valentines_1.png Work - Primary https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/171860c3-7345-4936-9aae-0e82dc257d9e/Primary_Valentines_2.png Work - Primary https://images.squarespace-cdn.com/content/v1/6410cb2f6e396c5210484ca5/ac582636-9fc2-4ce0-8acb-433f293c969a/Primary_Valentines_3.jpeg Work - Primary